Visual Content Creation for Kekosa

Bicycles will never go out of style. They're not just a means of transportation, but also a fun and healthy way to stay fit. And what if we add a design that gives us a unique, elegant, and simple style? With this vision, the team at Kekosa captivated us with their project, and we collaborated on several tasks to promote the brand.

Kekosa was born to meet the designer's demand for a bicycle that is not only unique in aesthetic terms but also of high quality and low maintenance.

As it was a new product, it was necessary to generate digital content to promote the brand. Therefore, we immediately started with the design of the website and the integration of e-commerce. Additionally, video and photo content creation began, both for the website and social media. Don't miss out on the results!

Web Spot Production

For the production of this video, we chose to place the designer and founder of Kekosa at the heart of the narrative, making him the voice and face of the brand. We wanted to move away from a purely commercial discourse and commit to a more human and authentic approach, where the philosophy of the project is conveyed in the first person. Through his own words, the founder shares the vision, values, and passion that gave rise to Kekosa, generating a direct and honest connection with the audience.

The narrative was built around his testimony, combining reflection and creative process. Rather than simply explaining the product's features, we sought to reveal the intention behind every design decision: the attention to detail, the artisanal dedication, and the commitment to quality. In this way, the video does not just present bicycles, but a way of understanding design and manufacturing.

All scenes were filmed in the workshop where the bicycles are manufactured and assembled, a real environment that adds authenticity and character to the piece. We leveraged the natural light of the space, the textures of the materials, and the ambient sound of the tools to reinforce the authentic atmosphere of the setting. Each shot —from the details of the welding and assembly to the more intimate moments of work— contributes to immersing the viewer in the artisanal process that defines the brand.

The result is an intimate and honest piece, where the space, the voice, and the creative process are integrated into a coherent narrative that conveys the essence of Kekosa from its origin: the workshop.

Strategic Photography for Social Media

For the creation of Kekosa content, we organized two photography sessions. The first one was for product photography for the online store. This session took place in a photography studio, where we had a seamless white background and the necessary lighting to capture all angles of the bicycle.

The second session focused on content for social media and the website. It took place at the Passeig del Mare Nostrum in Barceloneta, taking advantage of the good weather and surroundings. We decided to take outdoor photos with a casually dressed model to give it a Lifestyle touch and thus show the bike in a real context.

Strategic Photography for Social Media